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GLOBALDNA Winning Guides and Tips 2018 (Update 2021)
1. GlobalDNA its a totally different ball game... Try not to take other simulations guide's too much into account.
Key to Win
- Add new products
- Update products
- Calculate Demand
- Calculate Production
- Set Promo and Sales Budget
- Check Sales
- Check Net Profit
- Set Production
- Set Outsourcing
- Check Competitors prices
2. For DNA you want to introduce new products every round, all of them in the Performance segment and your initial product will be pushed into the Budget segment.
- Option 1. Add new product in Perfrormance
- Option 2. Add new product in Budget
- Option 3. Add 2 products in Performance and 1 product in Budget
- Option 4. Add 1 product round 1, then 1 round 2 then 1 round 3
3. R&D
A neat trick I found very useful for R&D its to move your product just a little (maybe 0.1 at a time) and then jump into your Marketing tab, your product will have a green number associated with the attractiveness of such product in the market, push your product in R&D until you see this number stops increasing.
4. Create an excel file for keeping track of R&D new products.
Link to FREE Excel file for 8 rounds here - Free download
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5. Marketing
Another trick for sales its to sell your product in all continents, now... its difficult to know how much you will sell in Europe and Asia at first so you can start by just dividing the units demand by the number of companies in the market (6 usually) and make that your "worst case" forecast, after that each round you can get a feel of how much you will be selling in each market.
6. From 2nd round, we can base on Unit sold previous year then multiple by market growth rate to get forecast for sales of current round.
7. Sell some capacity in the first round, you want to be using ALL your capacity plus ALL your outsourcing capacity every round, capacity in this simulation does't work like in the others, if you purchase it this round, you can use it this round, so sell anything you have left over and use that money to automate.
8. Production
Automation its not THAT important like in other simulations, however if you have the money by all means go ahead and invest it.
9. Promo and Sales
Promo and Sales budget act different here as well, rule of thumb is that you want to invest in "Product Sales/Promo Budget" if you have just 1 product in a continent, after your 2nd product hits the market then you want to invest in "Region Sales/Promo Budgets"... remember the trick about the green number?
10. We can check percentage of awareness and accessibility when click Calculate button to see the effects of spending on promo and sales.
11. As far as Finance my only advice is to have at least 5.000 in cash position at the end of the year... or even 20.000 - 30.000
Borrow long term loans and issue stock in round 1-4 for expansion and automation
From round 5-8, retire stocks and pay off loans with surplus cash in hand.
12. Check the Global report to see the results, sales, profit and inventory.
Good Luck and Success!!
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GlobalDNA 2018 - Free Winning Guides and Tips
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